“DaySpa – 5 Questions with Elina Fedotova
1. From where do you draw inspiration when developing new products? Many ideas come from meditation. For example,one of my newest products, Ambra-Lift, contains Baltic Amber, which has been used for centuries as an anti-aging ‘Vessel of Eternal Youth.’ I first learned about its healing powers through holistic Russian traditions and practices. The idea came to me again during my daily meditation practice and I decided to do more research on it. I never follow trends in the industry and don’t look at what other people are doing. Everyone has his or her own journey—they listen to their guidance and I listen to mine…..”
READ the article from the March 2013 issue of DaySpa Magazine.